AbbVie | History of HCV
AbbVie commissioned an interactive digital experience to serve as a comprehensive historical narrative of HCV evolution. This 32-page interactive timeline integrates high-fidelity 3D rendering and custom iconography into a portable sales toolkit, chronicling the journey from pivotal research studies to progressive modern treatments.
Concept Development
The development of this 32-page timeline required a meticulous balance between high-density clinical data and mobile usability. Designed as a living document, the project pushed Adobe Acrobat to its technical limits to ensure the narrative remained both sophisticated and user-friendly.
Legacy Architecture: Engineered a complex interactive framework within the PDF format, maximizing the software’s capability to manage an immense volume of historical and clinical data.
Iterative Design for Longevity: Developed a flexible file structure that allowed for periodic updates, ensuring AbbVie’s ongoing research and new treatment milestones could be integrated without compromising the original design.
Multi-Model Virus Visualization: Produced a series of 3D iterations of the HCV virus in 3DS Max. This provided a scientifically accurate and visually compelling anchor for the report’s clinical aesthetic.
Vector-Based Data Precision: Leveraged Adobe Illustrator to create a library of custom graphics and icons, ensuring complex study results remained sharp and legible across all mobile and tablet resolutions.
Description
Goal
The objective was to transform a complex clinical history into a high-performance sales tool for tablet and mobile deployment. AbbVie required a comprehensive 32-page historical narrative that could effectively chronicle the evolution of HCV, from pivotal early studies to modern research endeavors.
Strategy
The visual strategy centered on technical precision and portability. By utilizing a 3D-rendered model of the HCV virus and custom vector data visualizations, the design translates decades of pharmaceutical milestones into a digestible, interactive format optimized for high-stakes sales environments.
Deliverables
Interactive 32-Page Timeline: A mobile-optimized historical narrative serving as a cornerstone of the AbbVie sales toolkit.
High-Fidelity 3D Modeling: A custom-rendered 3DS Max model of the HCV virus to provide a sophisticated visual anchor for the clinical data.
Data Visualization Suite: Technical charts and icons engineered in Adobe Illustrator to maintain clarity on high-resolution mobile displays.
Omnichannel Deployment: A technical architecture specifically designed for seamless performance across tablet and mobile platforms.